[Video] Automotive Lead Nurturing #3: Lead Scoring

TweetWelcome to the 3rd video in the series Lead Nurturing. In this video I talk about lead scoring, about what you should do when somebody clicks on one of the links in your emails. Obviously if somebody clicks on a link and downloads your educational eBook or watches a testimonial video, they are more interested [...] Read more »

[Video] Automotive Lead Nurturing #1: Educating Your Customers

TweetThis is a series I’ve been wanting to do for a while now, but just never got around to actually doing it. In this video I discus educating your customers and what you can add to your emails to help shorten the buying cycle. Through Automotive Lead Nurturing you can sell more of your leads [...] Read more »

With All Things Being Equal…

TweetIt’s time to change the way you do business. Okay, okay, it’s past time but the way you do business has to change. Everything you do, starting now, has to do two things: Everything must promote trust, likability, and relationships. Your product or service has to at least be as good as everybody else’s. Sounds [...] Read more »