Social Media is all About the Relationship

TweetToo many dealerships, too many business, too many people try to force old world advertising models into the Social Media box. They are using a medium that runs on social interaction to run commercials. I’m here to beg you, please stop! Tradition advertising is a one way pitch that takes being social out of the [...] Read more »

Increasing Customer Retention With Social Media

TweetIt’s happening every day. Odds are it’s happening as you read this post but you’re doing nothing about it. I’m talking about the gold mine you’re allowing to walk out your front door. Do you know what it is? If you’re thinking unsold customers you’d be wrong, while there is gold there as well it’s [...] Read more »

If It Can Help a Man Get Elected President, Social Media Can Help You Sell Cars

TweetWithout his extensive use of Social Media Barack Obama would not be the president of the United States Today. From a relatively unknown senator to his meteoric rise to the presidency of the United States, Barack Obama was able to harness the powerful new medium of Social Media to propel himself into one of the [...] Read more »