On October the 21st, Rob Hagen and myself did a webinar for Automotive News entitled “Automotive News Dealer Intelligence Webinar: 10 Ways Social Media Can Help Dealers Boost Their Reputations” This is the second tip, stay tuned for the others! Social media success lies in creating a strategy and sticking to it. Of course, creating [...] Read more »
Automotive News Webinar: Implement A Strategy Tip #2
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Is Your Perspective Limiting Your Strategic Vision?
If you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die. I know those seem like [...] Read more »
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[Webinar Recording] Developing A Successful Social Marketing Strategy
Here is the recorded webinar video from May 21st, 2010 entitled: Creating Customers Who Create Customers: Developing A Successful Social Marketing Strategy. Enjoy and let me know what you think in the comments below. Incidentally, I neglected to show my screen until 1 minute and 34 seconds so you wont see an image until then. [...] Read more »
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