If I Sold Cars Today – How Would I Do It Differently

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn’t seem like that long it was a lifetime in technology, and if I had to do it all over again I’d do it the same way. What? That’s right, I’d do it the same but I would go [...]

Read more »

Social Influence, Not Just For Your Sales Department: A Special Finance Perspective

In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific aspects of your F&I, such as buy here pay here and special finance, the [...]

Read more »

Winning Friends and Influencing Word Of Mouth Using Facebook

I just got off the phone with a very nice lady by the name of Mari. She works at Hawkinson Kia and contacted me after reading a few of my posts, she wanted a few tips on how to manage her Facebook account. While we spoke about a few different things she could do to [...]

Read more »