Don’t Forget The Calls To Action

It could be as simple as a question or as complex as a button that changes when you mouse over it, whatever it is, from here on out, calls to action are mandatory. Oh, don’t do it just because I told you so, do it because you want your readers to do more, your followers [...] Read more »

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Connecting With Your Customers On Facebook – Automotive Social Media Video

This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so [...] Read more »

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If I Sold Cars Today – How Would I Do It Differently

The last year that I sold cars, before starting a BDC, was 2003. While 7 years doesn’t seem like that long it was a lifetime in technology, and if I had to do it all over again I’d do it the same way. What? That’s right, I’d do it the same but I would go [...] Read more »

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