Social Capital – A Father Daughter Talk

TweetI’m not a scientist. I don’t get a kick out of doing research to find out what environmental conditions promote a healthy fruit fly population, but I do like to look at things in ways that most people don’t. Take yesterday as an example, when my 7 year old daughter asked me why there is [...] Read more »

Automotive Social Media Seminar – Las Vegas

TweetThis will be the first, self promotional post, I’ve ever written here on PersuasiveConcepts.com. It has been my goal, and will continue to be my goal, to ensure that every post I write is full of insightful information that you can act on today. I’ve never agreed with the bloggers, article and book writers who [...] Read more »

Automotive Social Media Policy – Free Download

TweetAs the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on [...] Read more »