In September I presented one-half of a workshop at the Industry Summit in Vegas titled, Profits and Pitfalls, Joining The Social Media Revolution. Talking about the profit of social media I went into detail about how to find and connect with social objects in order to engage your community to influence both word-of-mouth and create [...] Read more »
Social Objects – Connecting Around An Already Engaged Community
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Embracing The Social World
Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it’s time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and [...] Read more »
Social Media - Tags: automotive social media, dealership branding, social marketing, traditional marketing
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Social Media Isn’t About The Networks… Not Really
It’s only technology after all, social networks. They’re a communication device that aids in the connection of people. Their true power lies in that actual connection, the human side of what the technology helps to facilitate. It’s within that human element that the true magic happens, it’s in the humanizing of business that we learn [...] Read more »
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