Winning Friends and Influencing Word Of Mouth Using Facebook

I just got off the phone with a very nice lady by the name of Mari. She works at Hawkinson Kia and contacted me after reading a few of my posts, she wanted a few tips on how to manage her Facebook account. While we spoke about a few different things she could do to build her fan base there is one tip in particular that I gave her that I wanted to share with you here and that’s how to influence word of mouth.

While what I’m about to share with you can be used on just about any social network I will be using Facebook as my prime example. I think it best to explain the origin of this technique so you can see how it relates in real life as well as on the internet.  Back when I was selling cars, and still to this day, relationships with my customers were very important to me. I would call my whole customer base every other month and on special occasions just to chit chat as well as sending out a monthly newsletter that I would print out at a local print shop.

Besides the phone calls and the newsletters I would clip articles I found in magazines or print out blog posts that related to my customers lives and sent it to them in the mail with a little sticky note that said something to the effect of, “This made me think of you, let me know what you think, enjoy!”

As I told Mari the very first customer I did this for owned his own cabinetry business and while sitting in a doctors office I came across an article on a new type of stain for cabinets. Quietly, so I didn’t draw attention to myself, I ripped the article out of the magazine and stuck it in my pocket so that I could mail it to me customer the next day.

A few days later my customer gave me a call and thanked me for thinking about him. As you can imagine this little act bonded him to me and he bought three more cars from me as well as sent me a few referrals. In all I spent 5 minutes of my time to invest in a relationship with my customer, well worth the time if you ask me!

What’s neat about this is that now you can do the same thing, using Facebook, and influence word of mouth like you never thought possible! Just think about it a moment, people put their lives on Facebook. You know what movies they watch, what their favorite football team is, what they do for a living and what their favorite restaurants are, to name just a few.

This is what I want you to do: take a moment and read a few posts that your friends on Facebook are posting, maybe read their profile and see what they are up to. Then go to Google and search for something that they are interested in. Go to their wall, post the link and a little note of your own and see what happens!

Rinse and repeat.

Tell me what you think in the comment section below, I’d love to read what you have to say!

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Related posts:

1. If I Sold Cars Today – How Would I Do It Differently
2. Social Media, BHPH and Decreasing Delinquency Rate
3. [VIDEO] Interacting With Your Fans On Facebook
4. Increasing Customer Retention With Social Media
5. The Impact of NOT Using Social Media