[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence

Written by on June 11, 2010 · 1 Comment
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Blogging 101: An Auto Dealers Guide To Creating Social Media Authority

Blogging 101: An Auto Dealers Guide To Creating Social Media Authority – Presentation Transcript

  • Blogging 101
    An Auto Dealers Guide
    To Creating Influence
    Next Generation Dealer Services
    David Johnson
    June 11th, 2010
  • Why You Should Be Blogging
    It Creates Authority
    Creates Influence
    Creates Community
    Search Engines Love Blogs
    Builds Personal Brand
    It’s The Hub Of Your Social Network
    Very Low Cost
  • Two Type Of Blogs
  • 5 Steps To Establishing A Dealer Blog
    Establish A Goal For The Blog
    Will It Provide Dealership News
    How-To Content
    Or Something A Little More Personal
    Develop A Set Of Keywords

    https://adwords.google.com/select/KeywordToolExternal

    Map Out Specific Topics, Create A Calendar And Stick To It
    Decide Who Will Be Blogging

  • Steps To Establishing A Dealer Blog
    Set Writing Guidelines & Provide A Deadline
  • 2 Factors To Consider When Writing Your Blog Posts
    The Search Engines & Your Readers!
  • The Title (Headline)
    Use Your Main Keywords
    Make It Catchy – Turn a Browser Into A Reader
    Types Of Headlines
    How-To’s
    News Headlines
    Direct
    Questions
    Informational
    Testimonials
    Commands
  • Content
    Find Ideas
    Your Customers
    Twitter Search
    Yahoo Answers
    Use Bullet Points And Sub Headlines
    Don’t Like To Write, Use Video
    Mix It Up, Vary Your Content
    Call To Action
    Tags & Categories
  • Repurpose Your Content
    Create A Slideshow
    Create A Video
    Create A Podcast
  • Free Downloads, RSS Feeds & Email Alerts
    Create A Compelling Download- An eBook.
    Offer A Newsletter
    Offer RSS Feeds And Encourage People To Use It.
    Give The Option To Subscribe Using Email
  • Your Social Hub
    Social Syndicate
    Facebook
    LinkedIn
    Twitter
    Podcast Directories
    YouTube
    SlideShare
    Social Bookmarks
    Ask Your Social Networks For Help
  • Contact Me
    David@PersuasiveConcepts.com
    Facebook.com/NextGenerationDealer
    Blog: PersuasiveConcepts.com
    Company: NextGenDealer.com
    Outsourced Social Media Department

    • Related posts:

    1. [Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence
    2. Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority
    3. [Slide Deck] Developing A Successful Automotive Social Media Strategy
    4. [VIDEO] Social Media Seminar For Auto Dealers
    5. Social Influence, Not Just For Your Sales Department: A Special Finance Perspective

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