http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/ Mon, 06 Feb 2012 15:22:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/comment-page-1/#comment-4084 David Johnson Mon, 31 Jan 2011 01:56:00 +0000 http://www.persuasiveconcepts.com/?p=760#comment-4084 You are correct, they are not but in this recorded webinar I taught how to affect social change with the use of social media. Thus Social Marketing. Thank you for the comment! You are correct, they are not but in this recorded webinar I taught how to affect social change with the use of social media. Thus Social Marketing. Thank you for the comment!

]]> http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/comment-page-1/#comment-4083 zomaya Mon, 31 Jan 2011 01:32:43 +0000 http://www.persuasiveconcepts.com/?p=760#comment-4083 You should know that social marketing and social media are not the same thing. Social marketing is the use of commercial marketing principles to influence behavior change for the greater good. Please read Social Marketing by Kotler, Roberto and Lee. It is not the same as social media. You should know that social marketing and social media are not the same thing. Social marketing is the use of commercial marketing principles to influence behavior change for the greater good. Please read Social Marketing by Kotler, Roberto and Lee. It is not the same as social media.

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