As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on the opinions being formed.
It’s becoming increasingly more important to monitor your employees and how they interact on the internet. In a transparent world it’s easy to connect what a person says to where they work, that can be a problem if one of your employees lacks integrity, and is posting defamatory, pornographic, proprietary or libelous material about the dealership, employees, customers or even the competitors. In fact, they don’t even have to mention anything that relates to the car business but through association can have an impact on the public opinion about your dealership.
After careful research I put together the following policy to get you started creating your own social media policy. Keep in mind that I am not a lawyer and the following policy should only be used as guide and is not a stand-in for legal advice. I encourage you to download it, take a look at it and draft your own policy.
Social media can be a powerful supplement to any marketing campaign but it can be a double edge sword, use it wisely and make sure that you know what your employees are saying, it could be the different between positive word of mouth and negative word of mouth. As we all know, negative word of mouth can spread like wildfire and before you know it , it can engulf the whole dealership. Be vigilant.
The following automotive social media policy is saved in an RTF format, it can be opened with most word-processing programs on both PC’s and Macs.
Automotive Social Media Policy
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Related posts:
- Automotive News Webinar: Social Media Policy Tip#1
- Automotive Social Media Seminar – Las Vegas
- FREE Webinar: Creating Customers Who Create Customers- The Real Power Behind Social Media
- [Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved
- Connecting With Your Customers On Facebook – Automotive Social Media Video
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Love the download David! Thanks for being none other than "The Man" when it comes to Social Media!
-Mike
Well thank you Mike, let me know how it goes!
David,
I am so impressed with your site. Up to now, I've just had time to read a little of this and a little of that. BUT if this snow and ice doesn't go away, I may have some hours to just devour the whole site. Like a crash course on social media! ^_^
Thanks again for sharing your knowledge!
Linda Evans
Haha, I'm glad that you find it useful! Let me know if you finish all the content and I'll hurry up and make some more! LOL Seriously though I am working on more as I write this, if there is anything that you would like to know more about, just let me know and Id be happy to write about it!