Automotive Social Media Policy – Free Download
As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on the opinions being formed.
It’s becoming increasingly more important to monitor your employees and how they interact on the internet. In a transparent world it’s easy to connect what a person says to where they work, that can be a problem if one of your employees lacks integrity, and is posting defamatory, pornographic, proprietary or libelous material about the dealership, employees, customers or even the competitors. In fact, they don’t even have to mention anything that relates to the car business but through association can have an impact on the public opinion about your dealership.
After careful research I put together the following policy to get you started creating your own social media policy. Keep in mind that I am not a lawyer and the following policy should only be used as guide and is not a stand-in for legal advice. I encourage you to download it, take a look at it and draft your own policy.
Social media can be a powerful supplement to any marketing campaign but it can be a double edge sword, use it wisely and make sure that you know what your employees are saying, it could be the different between positive word of mouth and negative word of mouth. As we all know, negative word of mouth can spread like wildfire and before you know it , it can engulf the whole dealership. Be vigilant.
The following policy is saved in an RTF format, it can be opened with most word-processing programs on both PC’s and Macs.
Automotive Social Media Policy
Upcoming Automotive Social Media Seminar
I will be hosting a social media seminar on Feb 11th and 12th in Orlando Fl. just prior to NADA. This is a 2 day, extensive, social media seminar that will get you started on the path to social marketing success. To find out more about the seminar, check out the link HERE.
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Related posts:
- Is Social Media for Every Auto Dealer?
- [VIDEO] Social Media Seminar For Auto Dealers
- WARNING: Do NOT Start A Social Media Campaign Before Reading This
- FAQ: At My Dealership We Don’t Have The Time To Utilize Social Media [VIDEO]
- The Impact of NOT Using Social Media
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