Is social marketing for everybody? Should every dealership jump on the social media bandwagon? I'm sure most social media consultants would say yes, without even thinking about it, but I would have to disagree with them and say no. Yes, you heard me correctly, I said no.

No because not every dealership is ready for the prime time. By prime time I mean the public eye. While its true that we live in an age of transparency, there are some dealerships that would do well by trying to stay out of social media all together. I've consulted at a lot…

Read original blog post