Automotive Social Media Podcast

Developing Your 5 Point Social Presence Framework

David Johnson — Wed, 29 Jun 2011 03:22:09 +0000

In this latest episode of Automotive Social Media: The Podcast I will share with you the 5 parts to creating a successful social media presence.

They Are:

Developing A Social Listening & Reaction Station
Creating Your Social Hub
Developing & Building Social Outposts
Developing & Building Social Passports, and
Influencing Online Reviews

Leave your reactions in the comment section below and lets have a conversation!

P.S. Can you even PS in a blog post? Technically I guess you can say this is a podcast but then again this is a blog… anyway I just wanted so say that this episode is almost 30 minutes!

10 Things An Auto Dealer Can Do NOW To Succeed In Social Media TODAY

David Johnson — Fri, 18 Feb 2011 21:19:07 +0000

Rob Hagen and myself did a webinar two days ago and promised that we would upload it for those that missed it, but for some reason the file recording from Gotomeeting was corrupted and we couldn’t use it. Because of that I recorded it again and here it is for your viewing pleasure! I would love to hear any feedback that you may have. If you like what you see and want to learn more, check out the Automotive Social Media Success Summit, you will be glad you did.

How To Run An Effective Social Media Contest For Your Dealership

David Johnson — Fri, 28 Jan 2011 23:43:09 +0000

Welcome to episode #9 of Automotive Social Media – The Podcast, in this podcast I will share with you tips on how you can add thousands of likes in a week. Quality likes from quality people in your local market, people that will feel connected to your dealership through a common social cause. I decided to create this podcast now because of all the back and forth going on about how or how not to run an effective social media contest. While this podcast isn’t exhaustive by no means I created it to point you in the right direction. As always I would LOVE to hear your ideas so please leave your comments in the area below.

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Personal Branding For The Automotive Salesperson

David Johnson — Fri, 07 Jan 2011 17:35:47 +0000

For ANY automotive salesperson that wants to market themselves, it all starts with personal branding. Your brand is bigger than yourself, if done the right way it will take on a life of its own and others will help you to spread the word. It allows you to connect with a certain segment of people, it shows that you ARE the obvious choice. This podcast, episode number 8, goes great with two posts I wrote earlier:

Building Your Personal Brand By Harnessing The Power Of Social Media

The 5 Cornerstones of Building an Influential Personal Brand

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The 4 Personality Types That Make Up Your Dealer Community

David Johnson — Mon, 20 Dec 2010 21:33:06 +0000

If you really want to know what makes your dealer community tick then this is one podcast that you don’t want to miss. In this podcast I will discuss the 4 types of people that make up your dealer community and what you can do to move them up the ladder and get more out of them. I’ll also share with you why most people in your community you never hear from and how you should approach those that do.

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Exceeding Expectations and Influencing Word of Mouth

David Johnson — Fri, 17 Dec 2010 19:40:47 +0000

Welcome to the 6th Episode of Automotive Social Media, the Podcast. In this episode I will talk about how exceeding expectations will influence your customers to want to talk about you. Keep in mind that its the difference between the service you gave and the customers expectations that will cause them to want to talk about your dealership. The only question is, is what they talking about positive or negative, did you exceed their expectations or fall to meet them?

If you have any ideas or comments about this podcast or future ones them leave a comment or two in the comment section below, I’d love to hear your input!

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Social Capital and Earning a Return on Influence

David Johnson — Thu, 02 Dec 2010 18:18:29 +0000

Welcome to the 5th episode of Automotive Social Media, the Podcast! In this episode I go into great detail about social capital and how you can use it to influence word of mouth, top of mind and repeats and referrals. If you have ever wondered about the ROI of social media, exactly why it works and why it doesn’t for that matter then you need, MUST, listen to this podcast.

If you have any ideas or comments about this podcast or future ones them leave a comment or two in the comment section below, I’d love to hear your input!

Would you like to be alerted about future podcasts? Then put you in email address in the box below and I will do the rest. Don’t worry I HATE spam and would never do it to you.

LinkedIn- Harnessing The Power Of The Super Influencer

David Johnson — Fri, 19 Nov 2010 18:02:43 +0000

Welcome to the 4th episode of Automotive Social Media – The Podcast! In this episode I will share with you the tips and tricks of LinkedIn and how you can connect with the super influencers in your market. If you’re not using LinkedIn with you Automotive Social Marketing then you are missing out. Keep in mind that if you are a sales person, you don’t have to wait till your dealership says its mandatory, start now, take your future into your own hands!

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The Law Of Reciprocation and Relationship Marketing

David Johnson — Tue, 16 Nov 2010 23:34:38 +0000

Welcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the how, leave a comment or two in the comment section below and let me know how you are using the Law of Reciprocation.

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Tapping Into The Village Mindset

David Johnson — Mon, 15 Nov 2010 17:22:40 +0000

Welcome to the second ever Automotive Social Media – The Podcast. In this podcast I will discuss with you how you can tap into the referral mindset of your customers and why we are putting more and more emphasis on what other people are saying. Did you know that we trust only 14% of the advertisement we see or hear each and every single day? 14%!!! What that means is lost dollars and a decrease on ROI, have you watched your cost per car sold skyrocket? There is a reason and I will discuss it in the podcast.

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