PersuasiveConcepts.com» Videos

[Video] Automotive Lead Nurturing #5: Inbound Lead Generation

David Johnson — Wed, 01 Feb 2012 16:32:33 +0000

Welcome to the latest (as I write this anyway! LOL) episode of the Automotive Lead Generation video series. In this video I talk about ways that you can fill up your lead funnel through the creation of an inbound lead generation campaign.

Many dealerships think of only the leads that they get from their website or from third-parties and completely leave out other ways that they can generate leads, such as through your blog and by creating engaging downloads.

If you need help rewriting your auto-responders or want to set up an inbound lead generation campaign contact me HERE. Don’t put it off, it’s time to think pull marketing instead of push, permission instead of interruption. I’ll talk to you soon!

[Video] Automotive Lead Nurturing #4: Connecting With Your Customers

David Johnson — Mon, 30 Jan 2012 16:40:07 +0000

Welcome to video # 4 in the series Automotive Lead Nurturing, Connecting With Your Customers. Did you know, companies that excel in lead nurturing generate 50% more sales ready leads at 33% less cost? Well, they do! In this video I will share with you one tip that will help you to excel!

This Series

I have about a dozen more videos planned in this series, to ensure that you don’t miss one make sure that you grab the RSS feed (top right) or subscribe using your email address below. If you have any questions just let me know in the comment section below, I’d love to hear from you!

If you would like to hire me to rewrite your auto responders, you can contact me here.

[Video] Automotive Lead Nurturing #3: Lead Scoring

David Johnson — Fri, 27 Jan 2012 16:03:44 +0000

Welcome to the 3rd video in the series Lead Nurturing. In this video I talk about lead scoring, about what you should do when somebody clicks on one of the links in your emails. Obviously if somebody clicks on a link and downloads your educational eBook or watches a testimonial video, they are more interested in your dealership than those that don’t. In this video I share with you some ideas on what you should do when that happens.

Warning: You may or may not have the functionality to do what I share with you in the video, but watch it anyway and then call your CRM provider and let them know that you need it. Again, it’s time to start thinking differently about how you interact through email. The way you’ve been doing it now is so… well, last year! HAHA

If you would like to hire me to rewrite your auto responders, you can contact me here.

[Video] Automotive Lead Nurturing #2: Social Proof

David Johnson — Thu, 26 Jan 2012 15:44:07 +0000

In this second video of the series Lead Nurturing I talk about social proof and how you can use it help shorting the buying cycle of your inbound leads.

Video #1 Educating Your Customers

Why Am I Creating This Series?

Because it’s time to start thinking differently. It’s time to stand out from what everybody else is sending and make an impact. It’s time to be that Purple Cow, it’s time to be remarkable. It’s time to use influence to sell more cars. Think about it. If you’re not remarkable then you must be unremarkable. If that’s what you want to be then DON’T watch this video because it will help you to become more remarkable.

If you would like to hire me to rewrite your auto responders, you can contact me here.

[Video] Automotive Lead Nurturing #1: Educating Your Customers

David Johnson — Wed, 25 Jan 2012 19:53:37 +0000

This is a series I’ve been wanting to do for a while now, but just never got around to actually doing it. In this video I discus educating your customers and what you can add to your emails to help shorten the buying cycle. Through Automotive Lead Nurturing you can sell more of your leads that are ready to buy and become the obvious choice for the leads who are not quite ready. Either way, this series will help you to sell more cars.

If you’d like to ensure that you wont miss the rest of the series make sure that you grab the RSS feed (Top right), or you can sign up for the Automotive Social Media Newsletter using the short form below this post.

If you would like to hire me to rewrite your auto responders, you can contact me here.

The Closed Feedback Loop: Putting The Negative Fires Out

David Johnson — Thu, 08 Dec 2011 17:25:38 +0000

The Closed Feedback Loop is a training I developed for dealers, which I spend a tremendous amount of time on, in-house. In this video I quickly go through the 5 areas of the loop and show you how you can turn an unhappy customer into a happy customer!

I’d love to hear your comments! Let me know what you think in the comment section below.

Social Objects – Connecting Around An Already Engaged Community

David Johnson — Sat, 08 Oct 2011 14:58:27 +0000

In September I presented one-half of a workshop at the Industry Summit in Vegas titled, Profits and Pitfalls, Joining The Social Media Revolution.

Talking about the profit of social media I went into detail about how to find and connect with social objects in order to engage your community to influence both word-of-mouth and create brand loyalty. I had camera issues at the last minute so I decide to redo it and upload it for all of my awesome readers!

If you have any questions or comments, lets have a conversation in the comment section below.

10 Things An Auto Dealer Can Do NOW To Succeed In Social Media TODAY

David Johnson — Fri, 18 Feb 2011 21:19:07 +0000

Rob Hagen and myself did a webinar two days ago and promised that we would upload it for those that missed it, but for some reason the file recording from Gotomeeting was corrupted and we couldn’t use it. Because of that I recorded it again and here it is for your viewing pleasure! I would love to hear any feedback that you may have. If you like what you see and want to learn more, check out the Automotive Social Media Success Summit, you will be glad you did.

Social Proof: The Power Of The Review – An Automotive Social Media Video

David Johnson — Mon, 24 Jan 2011 22:28:22 +0000

This is video 2, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a way for sales people to ask for and receive online reviews from their customers as well as a way to garner video testimonials.

As this is the second video in a series make sure that you get an alert each time I post something new by entering your email address in the section just below this post.

Id love to hear some of your ideas, leave your comments in the section below.

Connecting With Your Customers On Facebook – Automotive Social Media Video

David Johnson — Wed, 12 Jan 2011 17:12:42 +0000

This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so well known law of human psychology.

As this will be the first video in a series make sure that you get an alert each time I post something new by entering your email address in the section just below this post.

I’d love to hear your comments, what would you like to add?