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Social Media & Other Digital Marketing Information

  1. [VIDEO] Content Is King: 10 Ways To Get People Talking About Your Dealership

    Posted by David Johnson+
    / June 20, 2012 / 1 Comment
    This video is the recording of a webinar I did on June 16th, 2012. WARNING: There is a ton of info in this video, make sure that you have about 45 minutes and take notes. If you have any questions just let me know in the comment section below and...
  2. One Minute In Social Media Etiquette – Using Your Brain

    Posted by David Johnson+
    / June 7, 2012 / Leave a comment
    In this video series I hope to bring to light what is and what isn’t acceptable in the online social space. I get asked questions all the time, David is this okay, or David can I say this here? In this first video I urge you to use your brain....
  3. [Recording] F&I and Social Media- A Good Match or a Waste of Time?

    Posted by David Johnson+
    / May 25, 2012 / Leave a comment
    On May 25th I did a webinar titled F&I and Social Media- A Good Match or a Waste of Time? I decided on this topic because of all the controversy surrounding it. I noticed that most in the debate were thinking about only 1 side of social marketing. In the...
  4. [Video] Automotive Super Conference June 27th-28th

    Posted by David Johnson+
    / March 30, 2012 / Leave a comment
    I’m real excited about being part of the Automotive Super Conference this June 27th and 28th at the Charlotte Motor Speedway. I’m looking forward to seeing you there! If you have any questions, leave a comment. Want to know more? Go to AutomotiveSuperConference.com
  5. [Video] What Is Social Media? It’s NOT What You Think

    Posted by David Johnson+
    / March 29, 2012 / Leave a comment
    It’s time to get your thinking straight. It’s time that you take a long hard look at what Social Media is. If you want to see social media success then you must first change your mindset.
  6. [Video] Be Personal – Let People Get To Know The Real You

    Posted by David Johnson+
    / March 29, 2012 / Leave a comment
    The difference between traditional media and social media is that traditional media is all about the marketing of the business, while social media is all about the marketing of the people of the business. That’s why it’s so very important to allow people to get to know the real you....
  7. Connecting With the Bigger Picture – Creating A Loyal Following

    Posted by David Johnson+
    / March 8, 2012 / Leave a comment
    Are you a B2B blogger? Or are you looking for a way to connect with your audience so that they feel influenced to give you their business, refer people to you and keep following you? In this video I give you one of the most important tips you’ll ever hear...
  8. [Video] Automotive Lead Nurturing #5: Inbound Lead Generation

    Posted by David Johnson+
    / February 1, 2012 / 3 Comments
    Welcome to the latest (as I write this anyway! LOL) episode of the Automotive Lead Generation video series. In this video I talk about ways that you can fill up your lead funnel through the creation of an inbound lead generation campaign. Many dealerships think of only the leads that...
  9. [Video] Automotive Lead Nurturing #4: Connecting With Your Customers

    Posted by David Johnson+
    / January 30, 2012 / 1 Comment
    Welcome to video # 4 in the series Automotive Lead Nurturing, Connecting With Your Customers. Did you know, companies that excel in lead nurturing generate 50% more sales ready leads at 33% less cost? Well, they do! In this video I will share with you one tip that will help...
  10. [Video] Automotive Lead Nurturing #3: Lead Scoring

    Posted by David Johnson+
    / January 27, 2012 / Leave a comment
    Welcome to the 3rd video in the series Lead Nurturing. In this video I talk about lead scoring, about what you should do when somebody clicks on one of the links in your emails. Obviously if somebody clicks on a link and downloads your educational eBook or watches a testimonial...
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From The Blog

  • Selling To Their Wants, Not To Your Own
  • Collaboration – Creating a Deeper level Of Social Engagement
  • Implementing A Massive ROE Process
  • How To Run Your Dealerships By The Book, Taking Action
  • The Golden Triangle Of Community Engagement
  • 3 Changes That Must Be Present In Order To Affect A More Social Culture
  • Learn To Love Your Negative Reviews, The Closed Feedback Loop
  • The Three Control Mechanisms Of Maintaining Social Homeostasis
  • Why Relationships Matter And ROI Doesn’t
  • Forget About ROI, Start Thinking About ROE

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