In 2011 we got a glimpse of what social marketing can really do for your dealership, but success was few and far between. Those that got it right are alien to those that didn’t. What was different? What makes one dealership a social success while others are left questioning the validity of new media altogether? [...] Read more »
Implementing A Social Culture in 2012
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Don’t Forget The Calls To Action
It could be as simple as a question or as complex as a button that changes when you mouse over it, whatever it is, from here on out, calls to action are mandatory. Oh, don’t do it just because I told you so, do it because you want your readers to do more, your followers [...] Read more »
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Conversation Is Key
Conversation is the informal exchange of thoughts and ideas between two or more people. It’s also the prerequisite for brand ambassadorship. In other words if you want more word-of-mouth then you must first create more conversations between yourself and your customers. Engagement has become a buzzword and my fear is that due to its omnipresence [...] Read more »
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