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	<title>PersuasiveConcepts.com &#187; Social Media</title>
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		<title>[Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved</title>
		<link>http://www.persuasiveconcepts.com/social-media/recorded-webinar-b2b-automotive-social-media-%e2%80%93-getting-the-fleet-department-involved/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/recorded-webinar-b2b-automotive-social-media-%e2%80%93-getting-the-fleet-department-involved/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 19:47:17 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[automotive social media]]></category>
		<category><![CDATA[fleet department]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=790</guid>
		<description><![CDATA[
At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table. This FREE webinar will be no different, it’s focus will be on the fleet department and how to use B2B social media tactics to connect with and ultimately [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved'>Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
</ol>]]></description>
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<p>At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table. This FREE webinar will be no different, it’s focus will be on the fleet department and how to use B2B social media tactics to connect with and ultimately sell to future customers.</p>
<p>In this 1 hour webinar learn:</p>
<p>* How to build an infrastructure to capture leads.<br />
* Why developing a content creation strategy will build authority and  rapport.<br />
* How to track your effectiveness and gauge traffic.<br />
* Why creating platform specific landing pages will help you to close the deal.<br />
* How LinkedIn can save your professional life.<br />
* And a whole lot more!</p>
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<p>Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved'>Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
</ol></p>]]></content:encoded>
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		<title>[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence</title>
		<link>http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 23:28:55 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[slide deck]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=785</guid>
		<description><![CDATA[Blogging 101: An Auto Dealers Guide To Creating Social Media Authority
View more presentations from Next Generation Dealer Services.

Blogging 101: An Auto Dealers Guide To  Creating Social Media Authority &#8211; Presentation Transcript
Blogging 101
An Auto  Dealers Guide
To Creating Influence
Next Generation Dealer  Services
David Johnson
June 11th, 2010
Why You Should  Be Blogging
It Creates Authority
Creates Influence
Creates  [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/' rel='bookmark' title='Permanent Link: [Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence'>[Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-developing-a-successful-automotive-social-media-strategy/' rel='bookmark' title='Permanent Link: [Slide Deck] Developing A Successful Automotive Social Media Strategy'>[Slide Deck] Developing A Successful Automotive Social Media Strategy</a></li>
</ol>]]></description>
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<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/NextGenDealer">Next Generation Dealer Services</a>.</div>
</div>
<h3>Blogging 101: An Auto Dealers Guide To  Creating Social Media Authority &#8211; Presentation Transcript</h3>
<li>Blogging 101<br />
An Auto  Dealers Guide<br />
To Creating Influence<br />
Next Generation Dealer  Services<br />
David Johnson<br />
June 11th, 2010</li>
<li>Why You Should  Be Blogging<br />
It Creates Authority<br />
Creates Influence<br />
Creates  Community<br />
Search Engines Love Blogs<br />
Builds Personal Brand<br />
It’s  The Hub Of Your Social Network<br />
Very Low Cost</li>
<li>Two Type Of  Blogs</li>
<li>5 Steps To Establishing A Dealer Blog<br />
Establish A  Goal For The Blog<br />
Will It Provide Dealership News<br />
How-To Content<br />
Or  Something A Little More Personal<br />
Develop A Set Of Keywords</p>
<p>https://adwords.google.com/select/KeywordToolExternal</p>
<p>Map  Out Specific Topics, Create A Calendar And Stick To It<br />
Decide Who  Will Be Blogging</li>
<li>Steps To Establishing A Dealer Blog<br />
Set  Writing Guidelines &amp; Provide A Deadline</li>
<li>2 Factors To  Consider When Writing Your Blog Posts<br />
The Search Engines &amp; Your  Readers!</li>
<li>The Title (Headline)<br />
Use Your Main Keywords<br />
Make  It Catchy – Turn a Browser Into A Reader<br />
Types Of Headlines<br />
How-To’s<br />
News  Headlines<br />
Direct<br />
Questions<br />
Informational<br />
Testimonials<br />
Commands</li>
<li>Content<br />
Find  Ideas<br />
Your Customers<br />
Twitter Search<br />
Yahoo Answers<br />
Use  Bullet Points And Sub Headlines<br />
Don’t Like To Write, Use Video<br />
Mix  It Up, Vary Your Content<br />
Call To Action<br />
Tags &amp; Categories</li>
<li>Repurpose  Your Content<br />
Create A Slideshow<br />
Create A Video<br />
Create A  Podcast</li>
<li>Free Downloads, RSS Feeds &amp; Email Alerts<br />
Create  A Compelling Download- An eBook.<br />
Offer A Newsletter<br />
Offer RSS  Feeds And Encourage People To Use It.<br />
Give The Option To Subscribe  Using Email</li>
<li>Your Social Hub<br />
Social Syndicate<br />
Facebook<br />
LinkedIn<br />
Twitter<br />
Podcast  Directories<br />
YouTube<br />
SlideShare<br />
Social Bookmarks<br />
Ask Your  Social Networks For Help</li>
<li>Contact Me<br />
David@PersuasiveConcepts.com<br />
Facebook.com/NextGenerationDealer<br />
Blog:  PersuasiveConcepts.com<br />
Company: NextGenDealer.com<br />
Outsourced  Social Media Department</li>
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<p>Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/' rel='bookmark' title='Permanent Link: [Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence'>[Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-developing-a-successful-automotive-social-media-strategy/' rel='bookmark' title='Permanent Link: [Slide Deck] Developing A Successful Automotive Social Media Strategy'>[Slide Deck] Developing A Successful Automotive Social Media Strategy</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>[Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence</title>
		<link>http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 22:22:11 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Webinar]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=779</guid>
		<description><![CDATA[This is the recorded webinar on the June 11th Webinar, Blogging 101 An Auto Dealers Guide To Creating Influence. If you are even remotely thinking about using Social Media in your dealership then you NEED to start blogging.  In this webinar I teach you the specifics&#8230; enjoy!

If you would like to be alerted about future [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/' rel='bookmark' title='Permanent Link: [Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence'>[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>This is the recorded webinar on the June 11th Webinar, Blogging 101 An Auto Dealers Guide To Creating Influence. If you are even remotely thinking about using Social Media in your dealership then you NEED to start blogging.  In this webinar I teach you the specifics&#8230; enjoy!</p>
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<p>Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/' rel='bookmark' title='Permanent Link: [Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence'>[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved</title>
		<link>http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 02:40:24 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[fleet department]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=772</guid>
		<description><![CDATA[As Rob Hagen Likes To Say, It&#8217;s Not Just About Sales, It&#8217;s About The Bottom Line!
At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table. This FREE webinar will be no different, it&#8217;s focus will be on the [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/recorded-webinar-b2b-automotive-social-media-%e2%80%93-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: [Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved'>[Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><img class="alignleft size-medium wp-image-773" title="B2B-Social-Media" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/06/B2B-Social-Media-300x300.jpg" alt="" width="137" height="137" />As Rob Hagen Likes To Say, It&#8217;s Not Just About Sales, It&#8217;s About The Bottom Line!</strong></p>
<p style="text-align: left;">At Next Generation Dealer Services we strive to be the forefront of automotive social media by always bringing the most robust social media information to the table. This FREE webinar will be no different, it&#8217;s focus will be on the fleet department and how to use B2B social media tactics to connect with and ultimately sell to future customers.</p>
<p style="text-align: left;">In this 1 hour webinar learn:</p>
<ul>
<li>How to build an infrastructure to capture leads.</li>
<li>Why developing a content creation strategy will build authority and  rapport.</li>
<li>How to track your effectiveness and gauge traffic.</li>
<li>Why creating platform specific landing pages will help you to close the deal.</li>
<li>How LinkedIn can save your professional life.</li>
<li>And a whole lot more!</li>
</ul>
<p>In this webinar I will share with you HOW to choose the right social media tools, where to find specific types of businesses and how to engage them without coming across as being pushy. <span style="text-decoration: underline;"><em><strong>Space is limited so register today!</strong></em></span></p>
<p><strong>When:</strong> 6-18-2010 at 9 AM Pacific Time</p>
<p>10Am Mountain<br />
11AM Central<br />
12PM Eastern</p>
<p><a href="https://www1.gotomeeting.com/register/795990721" target="_blank"><img class="aligncenter size-full wp-image-724" title="Registration_button" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/05/Registration_button.jpg" alt="" width="165" height="129" /></a></p>
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<p>Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/recorded-webinar-b2b-automotive-social-media-%e2%80%93-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: [Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved'>[Recorded Webinar] B2B Automotive Social Media – Getting The Fleet Department Involved</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/' rel='bookmark' title='Permanent Link: Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority'>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Webinar: Blogging 101, An Auto Dealers Guide To Creating Authority</title>
		<link>http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/webinar-blogging-101-an-auto-dealers-guide-to-creating-authority/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 22:06:32 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[automotive soaicl media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=768</guid>
		<description><![CDATA[The Next Webinar Has Been Set!
When: June 11th at 9AM Pacific Time till 10AM
Where: Sign Up HERE
By popular demand the next webinar will be on creating authority by authoring a blog. Blogging, while more time consuming than other social tactics, creates the most authority, thus creating influence and word of mouth with your target audience.
In [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/' rel='bookmark' title='Permanent Link: [Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence'>[Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/' rel='bookmark' title='Permanent Link: [Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence'>[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved'>Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.persuasiveconcepts.com/wp-content/uploads/2010/06/Blog.jpg"><img class="alignleft size-medium wp-image-769" title="Blog" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/06/Blog-300x225.jpg" alt="" width="226" height="169" /></a>The Next Webinar Has Been Set!</p>
<p style="text-align: justify;"><strong>When:</strong> June 11th at 9AM Pacific Time till 10AM<br />
<strong>Where:</strong> Sign Up HERE</p>
<p style="text-align: justify;">By popular demand the next webinar will be on creating authority by authoring a blog. Blogging, while more time consuming than other social tactics, creates the most authority, thus creating influence and word of mouth with your target audience.</p>
<p style="text-align: justify;">In this webinar I will share with you the pro&#8217;s and con&#8217;s of the two types of blogs: hosted and self-hosted. As well as:</p>
<ul style="text-align: justify;">
<li>Why you should send people to your blog from your social networking sites, not your dealer site.</li>
<li>How to create authority and influence word of mouth.</li>
<li>How to pull in traffic from your social networks.</li>
<li>How to write a post that will index well and drive traffic from Google and other search engines.</li>
<li>Why developing a content creation strategy will establish you as the expert.</li>
<li>Why NOT having a blog will hamper your other social media tactics.</li>
<li>How to write a post that will get people to stand up and take notice.</li>
<li>And of course, much more!</li>
</ul>
<p style="text-align: justify;">This will be the fourth webinar in the series <em>Creating Customers Who Create Customers</em> and promises to be the best yet! Packed full of actionable info and no sales pitch this webinar WILL fill up quickly. Register now!</p>
<p style="text-align: justify;"><a href="http://nextgendealer.com/webinar-resgistration/" target="_blank"><img class="aligncenter size-full wp-image-724" title="Registration_button" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/05/Registration_button.jpg" alt="" width="165" height="129" /></a></p>
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<li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-blogging-101-an-auto-dealers-guide-to-creating-social-media-influence/' rel='bookmark' title='Permanent Link: [Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence'>[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating Social Media Influence</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-b2b-social-media-getting-the-fleet-department-involved/' rel='bookmark' title='Permanent Link: Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved'>Webinar: B2B Social Media &#8211; Getting The Fleet Department Involved</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>Podcast # 1: Developing A Successful Social Marketing Strategy</title>
		<link>http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/#comments</comments>
		<pubDate>Fri, 28 May 2010 23:49:59 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[automotive social media]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=760</guid>
		<description><![CDATA[I decided to turn the webinar recordings into an audio podcast so that you can download the audio only version to your iPod or other MP3 players. This podcast is titled, Developing A Successful Social Marketing Strategy, and outlines the 4 key elements to developing a successful automotive social media strategy. That&#8217;s not to say [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: [Webinar Recording] Developing A Successful Social Marketing Strategy'>[Webinar Recording] Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/slide-deck-developing-a-successful-automotive-social-media-strategy/' rel='bookmark' title='Permanent Link: [Slide Deck] Developing A Successful Automotive Social Media Strategy'>[Slide Deck] Developing A Successful Automotive Social Media Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>I decided to turn the webinar recordings into an audio podcast so that you can download the audio only version to your iPod or other MP3 players. This podcast is titled, <em>Developing A Successful Social Marketing Strategy,</em> and outlines the 4 key elements to developing a successful automotive social media strategy. That&#8217;s not to say its not applicable to other industries as well, because it is. Enjoy!</p>

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<enclosure url="http://persuasiveconcepts.com/podcasts/Developing-Successful-Social-Media-Strategies.mp3" length="53184416" type="audio/mpeg" />
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		</item>
		<item>
		<title>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</title>
		<link>http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/#comments</comments>
		<pubDate>Fri, 28 May 2010 19:56:03 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[automotive social media]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=748</guid>
		<description><![CDATA[In this recorded webinar I give you an exact blue print for social media engagement. In this webinar I answer the question, &#8220;How do I minimize the time spent on social networks but maximize my  impact?&#8221; Enjoy and let me know what think in the comments below. If you have any questions, I&#8217;d love [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: [Webinar Recording] Developing A Successful Social Marketing Strategy'>[Webinar Recording] Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-the-new-rules-of-engagement-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: FREE Webinar: The New Rules Of Engagement &#8211; The 20-20-60 Rule'>FREE Webinar: The New Rules Of Engagement &#8211; The 20-20-60 Rule</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-blogging-101-an-auto-dealers-guide-to-creating-influence/' rel='bookmark' title='Permanent Link: [Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence'>[Webinar Recording] Blogging 101: An Auto Dealers Guide To Creating Influence</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>In this recorded webinar I give you an exact blue print for social media engagement. In this webinar I answer the question, &#8220;How do I minimize the time spent on social networks but maximize my  impact?&#8221; Enjoy and let me know what think in the comments below. If you have any questions, I&#8217;d love to answer them, just use the comment section below.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>FREE Webinar: The New Rules Of Engagement &#8211; The 20-20-60 Rule</title>
		<link>http://www.persuasiveconcepts.com/social-media/free-webinar-the-new-rules-of-engagement-the-20-20-60-rule/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/free-webinar-the-new-rules-of-engagement-the-20-20-60-rule/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:47:34 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Free Webinar]]></category>
		<category><![CDATA[Rules of Engagement]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=741</guid>
		<description><![CDATA[The first webinar  in this series was on creating influence, the second on creating a  social marketing strategy. In this webinar I will share with you the the  exact rules of engagement that creates both influence and customer  familiarity with your dealership. I devised the 20-20-60 rule as a way  [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-creating-customers-who-create-customers-the-real-power-behind-social-media/' rel='bookmark' title='Permanent Link: FREE Webinar: Creating Customers Who Create Customers- The Real Power Behind Social Media'>FREE Webinar: Creating Customers Who Create Customers- The Real Power Behind Social Media</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial,verdana,helvetica; font-size: x-small;"><a href="http://www.persuasiveconcepts.com/wp-content/uploads/2010/05/social-media-people.jpg"><img class="size-medium wp-image-742 alignleft" title="social-media-people" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/05/social-media-people-300x200.jpg" alt="" width="245" height="163" /></a></span>The first webinar  in this series was on creating influence, the second on creating a  social marketing strategy. In this webinar I will share with you the the  exact rules of engagement that creates both influence and customer  familiarity with your dealership. I devised the 20-20-60 rule as a way  to teach my dealer clients how to engage their social followers, fans  and connections in such a way that it builds top of mind.</p>
<p>With this one rule you will have the knowledge to know just what to  say and when to say it without spending countless hours on social  networks trying to build lead inducing relationships. I will give you  the exact recipe, all you have to do is follow the rules as I lay them  out and you will be able to reap the benefits!</p>
<p>Are you tired of spending all day on social networks and not seeing all the returns everybody tells you is possible? Then this webinar is for you, and it can&#8217;t get any better than FREE! If you have attended any of my webinars then you know you are in for a treat as they are ALWAYS fill of actionable advice, not a sales pitch.</p>
<p>This promises to be huge and we only have room for 100 attendees so register as soon as possible! Ill see you then.</p>
<p>Date: May, 28th</p>
<p>Time: 9AM PDT</p>
<p><a href="http://nextgendealer.com/webinar-resgistration/"><img class="aligncenter size-full wp-image-724" title="Registration_button" src="http://www.persuasiveconcepts.com/wp-content/uploads/2010/05/Registration_button.jpg" alt="" width="165" height="129" /></a></p>
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<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-creating-customers-who-create-customers-the-real-power-behind-social-media/' rel='bookmark' title='Permanent Link: FREE Webinar: Creating Customers Who Create Customers- The Real Power Behind Social Media'>FREE Webinar: Creating Customers Who Create Customers- The Real Power Behind Social Media</a></li>
</ol></p>]]></content:encoded>
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		</item>
		<item>
		<title>[Slide Deck] Developing A Successful Automotive Social Media Strategy</title>
		<link>http://www.persuasiveconcepts.com/social-media/slide-deck-developing-a-successful-automotive-social-media-strategy/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/slide-deck-developing-a-successful-automotive-social-media-strategy/#comments</comments>
		<pubDate>Fri, 21 May 2010 22:38:04 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[automotive social media strategy]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=738</guid>
		<description><![CDATA[This is the slide deck I used during the webinar: Developing A Successful Automotive Social Media Strategy.
Developing a Successful Automotive Social Media Strategy
View more presentations from Next Generation Dealer Services.



Related posts:Podcast # 1: Developing A Successful Social Marketing Strategy
FREE Webinar: Developing A Successful Social Marketing Strategy
[Slide Deck] Blogging 101: An Auto Dealers Guide To Creating [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: Podcast # 1: Developing A Successful Social Marketing Strategy'>Podcast # 1: Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
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</ol>]]></description>
			<content:encoded><![CDATA[<p>This is the slide deck I used during the webinar: Developing A Successful Automotive Social Media Strategy.</p>
<div id="__ss_4212838" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Developing a Successful Automotive Social Media Strategy" href="http://www.slideshare.net/NextGenDealer/developing-a-successful-automotive-social-media-strategy">Developing a Successful Automotive Social Media Strategy</a></strong><object id="__sse4212838" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=developingasocialmediastrategy-100521173356-phpapp02&amp;stripped_title=developing-a-successful-automotive-social-media-strategy" /><param name="name" value="__sse4212838" /><param name="allowfullscreen" value="true" /><embed id="__sse4212838" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=developingasocialmediastrategy-100521173356-phpapp02&amp;stripped_title=developing-a-successful-automotive-social-media-strategy" name="__sse4212838" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/NextGenDealer">Next Generation Dealer Services</a>.</div>
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<li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
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</ol></p>]]></content:encoded>
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		<title>[Webinar Recording] Developing A Successful Social Marketing Strategy</title>
		<link>http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/</link>
		<comments>http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/#comments</comments>
		<pubDate>Fri, 21 May 2010 19:42:12 +0000</pubDate>
		<dc:creator>David Johnson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[automotive social media]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://www.persuasiveconcepts.com/?p=733</guid>
		<description><![CDATA[Here is the recorded webinar video from May 21st, 2010 entitled: Creating Customers Who Create Customers: Developing A Successful Social Marketing Strategy. Enjoy and let me know what you think in the comments below. Incidentally, I neglected to show my screen until  1 minute and 34 seconds so you wont see an image until then.
[There [...]


Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/podcast-1-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: Podcast # 1: Developing A Successful Social Marketing Strategy'>Podcast # 1: Developing A Successful Social Marketing Strategy</a></li>
<li><a href='http://www.persuasiveconcepts.com/social-media/webinar-recording-the-new-rules-of-automotive-social-media-engagement-%e2%80%93-the-20-20-60-rule/' rel='bookmark' title='Permanent Link: [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule'>[Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>Here is the recorded webinar video from May 21st, 2010 entitled: <em>Creating Customers Who Create Customers: Developing A Successful Social Marketing Strategy</em>. Enjoy and let me know what you think in the comments below. Incidentally, I neglected to show my screen until  1 minute and 34 seconds so you wont see an image until then.</p>
<p style="text-align: center;">[There is a video that cannot be displayed in this feed. <a href="http://www.persuasiveconcepts.com/social-media/webinar-recording-developing-a-successful-social-marketing-strategy/">Visit the blog entry to see the video.]</a></p>
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<p>Related posts:<ol><li><a href='http://www.persuasiveconcepts.com/social-media/free-webinar-developing-a-successful-social-marketing-strategy/' rel='bookmark' title='Permanent Link: FREE Webinar: Developing A Successful Social Marketing Strategy'>FREE Webinar: Developing A Successful Social Marketing Strategy</a></li>
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