I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagement and how you can use them to move people up...

Lately, I’ve been writing about the importance of building relationships and going above and beyond in your customer service with your clients. The first rule of creating word-of-mouth is to give people something to talk about. By giving your customers something positive to talk about they are more inclined to...

In 2012 we got a glimpse of what social marketing can really do for your business, but success was few and far between. Those that got it right are alien to those that didn’t. What was different? What makes one business a social success while others are left questioning the...

Yeah I said it. And you should! Negative reviews are those little pieces of gold that lets you know when you are doing something wrong. If you’re like most businesses you loath bad reviews, but without them, how do you ever plan on growing past the mistakes you’ve made? Good...

Homeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it: The ability of a system or living organism to adjust its internal environment to maintain a stable equilibrium; such as the ability of...

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement...

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It’s simple economics, the lower the acquisition cost the more sales (and money) we...

As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher! No, I’m NOT speaking out against SEO, I just think that most people spend too much...

What’s your social purpose? In a recent study the Edelman PR group found that 87% of global consumers believe that a business should place at least as much weight on the interest of society as they do on their interest of business. Serial entrepreneur Richard Branson pushes forth the idea...