A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.

Joint ventures are agreements. The term sounds fancy, but that’s really all it’s about. When two or more businesses form a partnership, and agree to work together for a certain period of time on a project, that’s a joint venture.

The benefits of joint venture marketing are almost too numerous to list. The relationships you build and the resources you gain access to can skyrocket your business from ground zero to wildly profitable in record time.

JVs typically don’t require a lot of up front investment of hard cash. That’s the beauty of the method. If you’re stuck in your business due to lack of capital, a JV can give you the leverage you need to move ahead.

This is because JVs hold shared, future profit as their focus. It is to the benefit of both parties to contribute the resources they have available.

Let’s say you have a great product, but no list and no experience generating traffic. You can find a JV partner who has a list and plenty of traffic-pulling know how that would love to endorse and promote your product for a share of the sales.

Both parties win in that scenario. The list owner generates extra profits for himself without the hassle of creating a product, and you generate profit without paying for traffic or spending month’s building a list.

The scenario I just described to you is one of the most common types of joint ventures among information product marketers. You aren’t limited to endorsement based JV’s, though. Anything of value can be exchanged in a joint venture.

Here’s a quick list to get you thinking about creative JV scenarios and how they can benefit your business:

• partner up to reach new markets
• partner up to crush your competition

• gain new leads and subscribers
• sell off excess inventory
• test out new ideas and special offers
• reduce overhead expenses
• start a new business with little up front investment
• outsource your work or find a partner who can “fill in the gaps” in your areas of weakness (e.g., copywriting, site design)
• Improve your offers (more products, more bonuses via your jv partner)
• JV partners can be counted as ‘super-affilates’ and resellers
• create long-term relationships (business relationships, or ‘network’, are one of the major keys to truly profiting online)

Several ways in which you can utilize joint ventures to your advantage of achieving your main goals are to send out personal requests to web site owners of similar sites and through ezine ad swaps.

In both scenarios, you will need to personally contact either the web site or ezine owner. This is the best way to receive a reply. However, I must warn you now, be prepared for rejection. But don’t take it personally. Lots of internet marketers are extremely busy and may take up to an entire week to check their email messages. Some might get back to you, and some might not. It’s nothing personal against you.

Here are a couple of sample email “templates” you can use when requesting a joint venture:

Now before you start sending off emails to ezine owners, it’s a really good idea to be a subscriber first. This way, they’ll know that you are an active subscriber to their mailing list.

Also, be sure that the ezine discusses a topic that relates to what you have on your web site.

It wouldn’t make too much sense to send a request to someone that has an ezine about pet care when your site is dealing with health products. Unless of course your health products are for pets. Then you’ve got a good combination. It could mean the difference between having your proposal accepted or rejected.

Here are a couple more sample email templates to use when requesting a solo ad swap:

When you write up a proposal, you have to finesse your prospect as much as possible. In other words, butter them up. People love it when you take time to write giving them unsolicited praise about something they’ve done. It’s human nature.

Everyone always wants to hear how great they are. And being nice is certainly the best way to go when sending out proposals to people. Especially those that don’t know you from Adam. And, before you send anything off, be sure you have the correct contact email address for your potential JV partner.

You wouldn’t want to send off your proposal to the wrong person. You’ll also want to be sure you tell them who you are, not just what you’re doing. Including your full name when writing to others for the purpose of joint venture proposals is hugely important.

The best course of action when it comes to participating in a joint venture is not to focus in the beginning on your main goal of getting the free traffic.

That will simply follow. Let me explain. If you were to send out a request to do a free ezine solo ad swap with another ezine owner, you would want to create an add that would get the subscribers of that particular ezine to click on the link leading to your “target” page. Or the page you want them to go to. That’s how you will achieve your target goal of generating the free traffic.

So write up your ad very, very carefully. You want to create as much interest as you can so that people reading it will want to visit your web site.

Related URL(s):

http://www.jvanatomy.com

Related posts:

1. Link Exchanges, The Real Scoop

You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here.

A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will detract from the professionalism you’re striving to preserve. There’s nothing worse than having a big old ugly banner plastered across your web site. And if you have several, well, that just makes it that much more unprofessional looking.

A “real” traffic-pulling link exchange is one in which you solicit linking partners on an individual and personal basis to place their link on your web site if they will do the same for you on their own site. Or, simply asking webmasters to post a link to your site on theirs as both sites content will compliment each other.

The wonderful, crazy place we call “The Internet” really was built on the power of the link.

When you think about it, almost everything we strive for as online business owners hinges on the link. We want our link to appear in the top results of the search engines, in the prime spot on sponsored listings and in that huge newsletter. Our link is the ‘funnel’ that sends visitors to our site. No link, no click. No click, no visitor.

Web masters have always exchanged links with one another. In the days before search engines, this was done as a matter of course; and, most web masters would simply link to sites they found relevant and interesting without asking permission first.

Just posting up a bunch of links found at random on your web site providing more information about the subject matter discussed on your site isn’t really doing anything that beneficial for you in retrospect.

It is, however, for those site owners who’s links you’re putting on your site though. This is why asking them to post up your link in return for you doing so from your site is a better course of action to generate more targeted traffic to your own site.

That’s why today, business-minded website owners focus on two kinds of link exchanges:  reciprocal links and one-way links.

Reciprocal links = two websites link to one another

One-way links = one website links to another

Reciprocal linking became popular in the past few years due to its influence on Google’s “Page Rank” algorithm, which calculates the popularity of a site based on how many other sites link to it. The quality of these links has an impact on overall Google ranking.

In 2005, however, marketers started to move away from reciprocal linking (much of it’s original power had waned), and towards one-way links.

There’s a catch, though. It’s not like the old days when you linked to another site from you own. The focus now is on getting one-way links from other sites to your web site. In other words, getting the benefit of a link without returning the favor.

Again, a lot of this is about Google. Each time someone discovers a new loophole or method to higher rankings, everyone rushes to implement it, and they often do so incorrectly at that. Eventually, the combined effect of all these sites trying to skew the results..well, skews the results. Google closes the loophole and it’s back to square one.

This is what happened with reciprocal linking. Now, this does not mean that reciprocal links have no value. You want reciprocal links. They add to the mix. However, they simply aren’t as powerful as they once were.

As of 2005, one-way links now weight more heavily in calculating site popularity. The best advice I can give you is to implement a strategic mix of both types of links. Also, keep in mind that links are not the main variable influencing your search engine ranking.

The real traffic power behind links come from increased visibility across multiple traffic sources. If you can get a link to your web site from a site with more traffic than yours, then traffic to your site will go up accordingly. Best of all, that traffic is free.

The first step in participating in either type of link exchange is to do a basic search for web sites that would be complimentary to your own through any search engine you like.

Then, from those results, choose the closest matches to your own site content, find the site owner’s contact email address, and simply contact them about doing a link exchange with you. You’ll post their link if they will post yours. Feel free to use the email templates inside the Joint Venture section for this.

To build as much traffic to your site as possible, find as many relevant quality sites as you can and ask them to exchange link-for-link with you as described above as the “reciprocal” link. And, if you don’t get an answer from some of them, that’s all right. At least you made an attempt.

You took positive action to get the results you desired.

Related URL(s):

http://www.seochat.com/seo-tools/link-popularity

http://www.power-linking-profits.com

Related posts:

1. Blog Marketing
2. Affiliate Programs
3. Joint Ventures, What are they?

Affiliate programs (also known as referral programs or partnership programs) provide a flood of traffic to your site for next to nothing.

When you implement an affiliate program on your site, you establish a ‘pay for performance’ relationship with those who sign up as your affiliate. The affiliate runs his or her own separate marketing campaign in order to advertise his unique affiliate url which tracks the visitors he sends to your site.

If a visitor makes a purchase, the affiliate is credited for the sale and receives a commission (a percentage of the sale).

You can see the power of this method immediately when you recognize that your affiliates essentially provide you with free advertising. You only pay when a sale is made. True, you do pay out a portion of your profits – but what you make back is far more than what you’re spending.

Why? Because affiliates increase your site’s visibility.

Even long after you’ve moved on to another project, another site…all of those affiliate links pointing to your site are still ‘out there’, spread across the web in articles, emails, e-books and affiliate web pages.

Broad exposure such as this brings you a steady stream of traffic and sales for months to come.

Think of it this way: you can sell 1,000 copies of a $79 product and keep the profits to yourself to the tune of $79,000 or you can enlist an army of affiliates who sell 3,000 copies of the same product for a 50% ($39.50) commission, and you net $118,500!

Setting up an affiliate program is not difficult. One of the easiest places to do it is over at Clickbank. Clickbank has an affiliate  system built in and ready to go the moment your product is approved for sale.

Also, an added benefit of Clickbank is the “marketplace directory” model employed on site. All products sold through Clickbank appear in the marketplace organized by category. Active affiliate marketers know this and seek out new merchants in the marketplace on a regular basis.

If you’re using a different payment processor, like Paypal for instance, you will need to purchase server-side scripts to run your own affiliate program and host it on your site.

Alternatively, you can try some of the newer solutions on the market such as 1shoppingcart.com, payloadz.com, tradebit.com, or paydotcom.com.

The above services are “all in one” automation solutions for selling and delivering digital goods like e-books.

Easy Affiliate Recruiting Tips:

1. Keep your site simple and uncluttered

Your visitors and your affiliates want to see a simple, easy to navigate layout.

Make the link to your affiliate information page visible and prominent. You  don’t want this buried. Potential affiliates will click away from your site if they  don’t see an obvious affiliate program within the first 10 seconds on your site.

Make sure you link to your affiliate information or sign up page on every page of your site.

2. Create an Affiliate Information Page

You need to give your potential affiliates access to more than just your sign-up form.

Create an informative page which details at least the following:

• Your product/service
• Your commission structure and payment method
• Terms and conditions of your affiliate program
• Your privacy policy and other legal statements

Also, let your affiliates know what type of resources you provide for them.  Banners? Text links? Pre-written copy?  A list of keywords to target?

If you’ve got conversion data, share that as well. Let your affiliates know how many visitors to your sales page actually convert into customers.

3. Submit to Affiliate Directories

The easiest and least time consuming way to announce the arrival of your affiliate program is to use an announcement service like Affiliate Announce: http://www.affiliate-announce.com

Affiliate Announce will submit your affiliate program to all of the major affiliate directories. Have a look at their list of clients.

If for some reason you need to do this on the cheap (read: free), you’ll have to do it manually by looking each directory up in a search engine and submitting one by one.

4. Recruit Webmasters

Look for sites with content that is relevant to yours. Contact the webmaster to find out if they are in need of additional advertising revenue and invite them to your affiliate program.

This can net you some super-affiliates. You’ll also get extra recruits coming in via the webmaster’s affiliate link.

5. Go to Affiliate’s Hangouts

Visit message boards, forums or chatrooms devoted to affiliate marketers. You don’t want to spam or blatantly recruit people, but you can take part in the discussion and have your affiliate program URL in your signature file at the bottom of every post.

Related URL(s):

http://www.armyofaffiliates.com

http://www.clickbank.com

http://www.paydotcom.com

http://www.1shoppingcart.com

http://www.payloadz.com

http://www.affiliatefirst.com

http://www.cj.com

http://www.abestweb.com

http://www.associateprograms.com/search/howto.shtml

http://www.webmasterworld.com

Related posts:

1. Internet Marketing Terms
2. Blog Marketing
3. Banner Advertising

You don’t have a ‘blog’ yet?  What are you waiting for?

Blogs (short for ‘weblogs’) aren’t just online diaries for teenagers. While it’s true that the youth market was the first to popularize this technology, more and more businesses have caught on to the value of blogs as dynamic content management tools.

A blog can be used to post announcements, updates, articles and more.

A large number of marketers use blogs as:

1. An additional newsletter format

2. A branding and relationship building tool

You can post your usual articles on a blog if you like, but there’s also a better option: using the blog to write on an even more personal and detailed level.

You can use your to blog to reach out to your subscribers.

Offer them your personal opinions on the latest traffic tactics, or a new information product. Give them a ‘sneak’ peak into the average day in the life of an internet marketer.

Anything you would like to share with your subscribers, but normally don’t due to space limitations in your newsletter, can go onto a blog. This includes any links, affiliate or otherwise, to which you’d like to direct traffic.

In fact, using your personal opinions is a terrific way to get others interested in seeing your site just by reading what you are writing in your blog.

Unlike most business oriented sites, blogs allow for personality. And people like connecting with other people, even if it is mostly anonymous through the internet.

Again, you need to capture the interest of your blog readers in such a manner that they want to see what else it is you’re doing online, a la your web site. Whether they are upset about what you wrote, or really excited by it, both types of people will take a chance and travel on over to your main site, or wherever it is you are re-directing them.

Blogs fare well in the search engines, too, because they’re content heavy (although you do have to be careful about dynamic links – you can use built in link re-write functions in your blog software if you’re worried about your rankings getting penalized for this).

You can also pair up with other business blogger’s and create your own little mini-net for traffic exchange.

If you’re still new to the concept of blogs or simply don’t see how to employ one for a business purpose, I recommend you visit Jason Cain’s site at http://www.goldblogger.com. Jason has blogging-for-profit down to a science.

After you explore the world of blogs for a bit, you’ll notice a lot of overlap between this publishing technology and others like RSS.

A majority of the available blogging software has a content syndication tool (based on the RSS standard) built in. This works on the same principle as press releases: you publish an online press release and it gets syndicated across thousands of sites in the newsfeed network.

Bloggers have implemented this trick as well, but with a lot more freedom in terms of content.

Every new post made to a blog can be syndicated instantaneously, and it doesn’t have to follow someone else’s content guidelines. Other web site owners will either add your feed to their site or they won’t. There’s no ‘hoop jumping’ or pay-for-play here.

There is another little “secret weapon” tucked away to make the most of your blog. It’s a little thing called pinging.

The process of pinging is one in which there is a program that devises a “send” request to existing servers to try and drum up a response from them.

In other words, the program is trying to determine whether or not the servers  they are sending out requests to are actually functioning properly and have existing sites within them.

Originally, this was a process solely used by search engines to index web sites on their databases. Now, though, you can use this same “pinging” technique to let people know about your blog.

Blogs also prove especially suited to affiliate marketers. If you’ve thought about setting up a product review site, for example, the blog format is ideal for product and link promotion.

If you’re eager to get started after reading this, then visit the related URLs below. You’ll find several excellent content management solutions, as well as useful ‘how tos’ and examples.

You’ll learn a bit more there on the importance this trend and its implications for traffic generation.

Related URL(s):

http://www.blogger.com

http://www.wordpress.org

http://www.goldblogger.com

http://www.typepad.com

http://googleblog.blogspot.com

http://en.wikipedia.org/wiki/blog

Related posts:

1. 5 Steps To Establishing A Corporate Blog
2. Internet Marketing Terms

Banner advertising fell into disfavor in the past few years due to overuse and poor performance. Text links replaced them as the preferred ad-linking method in most cases, and this still holds true today.

However, banners aren’t totally dead…

In fact, they’re alive and well on quite a few high-traffic niche sites, sometimes at bargain basement prices.

Sites to target for banner advertising:

• Online editions of local newspapers or your local news station’s website.
• Websites of talk radio or other niche related radio programs.
• Niche blogs or targeted, independent news sites
• Any targeted website that makes use of banners while strictly limiting the amount of banners in place

Are Banners Making A Comeback?

In a sense: Yes, banners are making a comeback, but in a much more targeted fashion.

What killed the effectiveness of banners in the past:

1.  Overuse: Webmasters went “banner crazy” during the early days of Internet advertising. Visitors began ignoring banners due to overexposure and poor targeting on the part of advertisers.

2.  Over-Reliance: Over-reliance on banners as the primary source of monetization for content-driven sites. The dot-com graveyard is littered with sites that attempted to drive revenue solely through banner advertising. The idea of free content was a noble one, but it didn’t hold up economically.

Today, the most effective banner advertising takes a cue from Google Adwords. In other words, it’s all about contextual advertising.

Banners targeted to the content and to the audience of a given website perform, from an ROI standpoint, on par with text-link advertising.

But, again, you’ve got to target the placement.

Proven Performers:

Banner advertising works best when you follow the rules of niche marketing.

Niche products ->Niche Advertising ->Niche Web Sites.

Here’s a hot tip: some of the best sites for banner placement are radio program websites. In particular, the official websites for talk radio programs, especially on the AM frequencies.

Why?

Well, if you’ll tune in to a program on any given day, you’ll hear the reason. There are literally dozens of small businesses advertising on these programs.

You’ll notice, too, that the nature of the products they advertise are the kind you’d expect to find in mail-order catalogs or other direct-marketing mediums:

✔   Nutritional supplements

✔   Investment courses

✔   Specialty products

You’ll find the same types of products advertised on the program’s website as you do on-air.

But that’s not the best part…

The best part is that talk radio programs cull a select, pre-targeted audience.

Let’s say you have an e-book related to automotive repair.  Where should you advertise?

Well, Car Talk (http://www.cartalk.com) would be a great place to start. This show has been on the air for years, and boasts a loyal audience – not in the thousands – but in the millions.

News Portals:

News portals and sites focused on alternative media are proving to be great investments for both banner and text-link advertising.

Though these sites aren’t always laser-targeted from a content standpoint, the demographics of their readership makes them very attractive.

Let’s look at what News Max (http://www.newsmax.com) has to say about their demographics:

n  Highly Educated: 63% have a college degree

n  Highly Affluent: 70% have a household income over $50,000

n  Loyal Readers: 81% visit the site daily

n  Online Spenders: 70% have purchased something online in the last year.

Sounds like any marketer’s dream come true, right?  But what makes this type of audience so responsive?

Think about the visitor’s frame of mind for a moment.

They’re open, curious and in “information gathering” mode. The news content itself may have them actively thinking about their own problems – and wondering where they might find a solution.

Oh, and notice, too, that they’re already ‘awash’ in attention-grabbing headlines?

Use Your Own:

Right now there are thousands of sites which rely on auto-generated content (and auto generated advertising).

Some of these sites are ‘blogs’ – featuring a mix of both auto-generated content and manually entered content. But there are also  sites created with ‘page generator’ programs, and these rely on content syndication to pull in fresh articles and fresh advertising.

If you aren’t familiar with page generator software, here a few example products to check out:

http://www.the-article-system.com

http://www.directorygenerator.com

http://www.trafficequalizer.com

Sites built with these types of programs tend to get search engines traffic if done right.

Most marketers build them for the sole purpose of monetizing the traffic that comes in. The primary method of earning revenue on these sites is Google Adsense. Adsense advertisements are sprinkled across every single page of targeted content.

If you own one of these types of sites, here’s an idea:

Why not place banner advertisements on select pages?  Take advantage of the opportunity to direct those visitors to one of your affiliate programs, where the payout is likely equal to or greater than the amount you earn per click with Adsense.

Now you might be thinking: why would I want to do this? I’m guaranteed to earn something when a visitor clicks away from my site on an Adsense link, but I’m not guaranteed anything if they click on an affiliate banner!

This is true, but it also is going to depend on the niche you are targeting and what types of affiliate programs you’re involved in.

Let’s say you have a highly trafficked page that is performing well for you in terms of generating Adsense revenue. This is a sign that the mix of content and advertising is very highly targeted -  in other words, it’s optimized contextual advertising.

If you have a related affiliate program that meets these criteria:

• High pay-out
• Commission earned as ‘pay per lead’ (e.g. Visitor fills out a form or takes some other simple action)

Then I’d say it’s worth the risk of adding that banner to the page to see what type of response you get. You’ve got a much greater chance of nailing that commission since the visitor isn’t having to decide whether to buy anything.

As for programs that do require a purchase for you to earn a commission, I’d recommend placing banners for those products on your under-performing pages.

In other words, check your stats and find out which pages get fair traffic but only so-so conversion on Adsense clicks. Slap your banners there and see what you get. You won’t be risking as much revenue this way, and you also up your chances of squeezing more revenue out of that page.

Related URL(s):

http://www.bannersonline.com

http://www.wowbanners.com

http://www.newsmax.com

Related posts:

1. Internet Marketing Terms
2. Affiliate Programs
3. Link Exchanges, The Real Scoop

If you’ve ever seen a movie preview, then you already know what Buzz Generation marketing is.

This tactic uses anticipation build up to generate massive interest in your web site before it is “officially” available to the general public. The trick with this tactic is to tell everyone you can about your site. But you need to do it in such a way that it creates an aura of mystery thereby generating a huge curiosity to know more.

Speaking of movies, how about The Blair Witch Project for example? That was a low budget student film made by three college kids. This would have been something that was placed directly onto the back burner and virtually unknown by anyone outside their classmates. But, they did something ingenious.

Before their movie was scheduled to be shown, they dropped out of site for about a year. This created a serious buzz about their whereabouts. Were they alive? Were their lives taken by the Blair Witch? What happened to them? No one really knew for sure. And thus began the gigantic buzz.

All sorts of “official” and “unofficial” message boards and forums started cropping up. People from all over the country wanted to know what had happened to them. And most importantly, was the film an account of actual events? Could it have possibly been true? And, was there such a person as the Blair Witch?

Well, even though most folks should have known that showing a film  containing an actual death in it was against the law, they still wondered, were the three college kids dead? I mean, no one had heard from them in almost a year. And the film was liken to a “home movie”. It looked pretty real.

It made the movie studio who purchased it from the college students a ton of money. And of course, after the “official” public release, the three students came out of hiding so the world would now know that it was all just a movie.

But boy, did all this publicity make people flock to go see it! It was a stroke of marketing genius to say the very least. And, before people knew it was just another horror movie, it scared the crap out of them not knowing.

It played on their fears of the unknown. And it raked in the cash by generating serious curiosity through the mysterious disappearance of the three college kids and the circumstances surrounding it.

Buzz Marketing kicks your promotional efforts into high gear when done properly. Just like the Blair Witch kids. But, lets look at a few examples from internet marketers.

Someone who is extremely experienced in this type of marketing is a man by the name of Mike Filsaime. He actually introduced most of the marketing world to this concept through a product called “Butterfly Marketing”.

But Mike had been using Buzz Marketing long before this. Mike has created plenty of marketing products and they have all done well and made him plenty of cash. He’s not the only marketer that uses this tactic though. Plenty of other marketers use the Buzz tactic. The reason is simple. It works.

To successfully create a “buzz” about your site, you have to actually start talking about it to other people interested in the subject matter that’s found on your site. Get them excited about the concept. Build anticipation. And they’ll show up when you finally “open up shop”. Some marketers will even talk about their own site as if it doesn’t belong to them and they just happened to mistakenly stumble across this fantastic site that will help with X-Y-Z.

There are a couple of different ways you can use the Buzz Generation Marketing tactic to your advantage.

The first is through your email list. Send out a group of emails, one at a time, and spaced out just enough to start generating curiosity. At first, just start with “running your site idea” by your subscribers. Such as:

“Hi there [FirstName]. I wanted to write to you today because  I just had this killer idea. Although, I’m not sure if I want to really do something with it at this point because it’s such a  controversial topic. It may get some people hopping mad. That’s why I wanted to run it by you first and get your personal opinion on it. . .”

Or something similar. Remember, you are trying to create curiosity through being mysterious about the details you offer. Don’t overdo it. Just give them a crumb trail to put them on the path you want them to be on.

Then each email thereafter should build upon that first one like a stack of Lego blocks until your official site launch.

By the time you “officially” launch your web site, you should have plenty of your subscribers, and maybe those people they tell about it too, flocking to your site just to see what it’s all about.

One of the greatest and most ingenius uses of this “buzz” tactic must be one that was done masterfully by Dr. Joe Vitale and his What Is The Secret? promotion. It is simply amazing. If you have not seen this, or do not know why Dr. Vitale is, you must go and see this shining example.

Dr. Vitale never really tells you what the secret is. But he most definitely generates undeniable curiosity in whoever visits his video portion of the site.

By using a visually stimulating video, and I’ll explain how you can do this a bit later on, coupled with never really ‘revealing’ what the secret is, Dr. Vitale has effectively piqued every single visitors curiosity to learn more and find out what the ‘secret’ is.

He has made it darn near impossible for you not to want to know what his ‘secret’ is. And guess how you find out? You pay him! Then, and only then, can you find out what this life changing secret is. Again, I say to you, masterfully done.

But, how did he get people flocking to see his video in the first place?

Through his mailing lists of course. He recruited his own subscribers to spread the word – and did they ever. I mean honestly, after watching his free video, who wouldn’t want to? Plus his subscribers should know better than anyone else why Dr. Vitale is so amazing, right? They trust him. Therefore it stands to reason that these people would be his best ‘word of mouth’ advertising.

Here are a few samples of what Joe sent off to his subscribers to give you a better idea of how he generated such a ‘buzz’:

Joe is doing just what I am telling you to do. He is generating interest in the movie by creating an undeniable curiosity through being mysterious and limited in how much information he provides to his subscribers.

And he continues to build this piqued curiosity by offering a few more tidbits of information with every successive email he sends out.

But Joe isn’t the only person who can do this. YOU can also do it.

Another way, if you don’t have an email list, is to use online forums. They’re absolutely phenomenal for creating a “buzz” about anything really.

You just have to know how to do it. Similar to the example given above for your email list, be sketchy about the details. Or you can even use this little humdinger of a trick…

“DO NOT View This Site, PLEASE” as a forum topic title. And of course there is the ever popular “THIS IS TOP SECRET – View At Your Own Risk!”

A lot of times, when you tell people not to do something, or that it could be potentially dangerous for one odd reason or another, they’ll do it anyway just because you told/warned them not to. Again, this is human nature. But you’ve also piqued their curiosity by telling them not to look at the web site. So, those are pretty much the steps to using the Buzz Marketing tactic.

Another super way to use the Buzz Marketing tactic is through using “private invitations”.

I’ve seen this used a lot online. This also works to create a positive response by making people feel they are in a specially designated group. Or a select few that have received an exclusive invitation to go to your private site.

And then once they arrive there, as a reward for signing up for whatever offer to become a member can then acquire permission to tell their friends.

So to successfully use the Buzz Marketing tactic you need to do three things:

1. Create A Bit Of Mystery By Talking About Your Site To Others

2. Keep Building Upon The Discussion In Spaced Intervals Always Providing Just A Few Tidbits More To Keep The Curiosity Growing

3. Then Tell Them How To Go See What You’ve Been Talking About Firsthand For Themselves Once You Have “Officially” Opened Up The Site To The General Public, Or To Those Invited.

Related URL(s):

http://www.buzzmarketing.com

No related posts.

Affiliate Marketing:

Revenue sharing between online merchants and online publishers and/or sales people. With this type of marketing you don’t need to have a product of your own, all you need to do is find a product you want to sell and join the merchants affiliate program, if they have one, and send traffic to their site.

Depending on the affiliate program you can make money off the click through, off the sale of the product, registrations or a hybrid model.

Banner Ad:

Graphical Web Advertising.

Click-Through:

The process of clicking on an online ad to its destination.

Click-Through Rate(CTR):

The average number of click-throughs per one hundred ad impressions, expressed as a percentage.

Impressions:

A single instance of an online ad being displayed on a viewers computer screen.

Page View:

The loading of a single page on a website.

Pay-Per-Click (PPC):

Online advertising model where payment is base off a click through. Payment is on a per click basis.

Site Stickiness:

The amount of time spent by an individual over a specific period of time. This number is usually expressed in hours and minutes.

Unique Visitors:

Individuals that have visited a site at least once, with-in a predetermined length of time.

Related posts:

1. Blog Marketing
2. Link Exchanges, The Real Scoop
3. Affiliate Programs