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Social Media & Other Digital Marketing Information

  1.

    Using Personalized Video For A Deeper Social Connection

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    / February 2, 2013 / Leave a comment
    I’ve written extensively on the subject of forming a deeper interpersonal relationship with your social connections, instead of just hoarding them. It’s through these deeper connections that you are better able to influence new business, repeat business, referrals and word-of-mouth. Not to mention the creation of friendship. It’s always been...

  2. Joint Ventures, What are they?

    Posted by +
    / May 3, 2009 / Leave a comment
    One of the most effective ways to generate 'free' web site traffic is through participating in what is known as a joint venture (JV). A joint venture is simply a partnership between two or more people, web sites, or companies that are working towards a common goal. And your main goal is to get some targeted traffic.

  3. Link Exchanges, The Real Scoop

    Posted by +
    / April 25, 2009 / Leave a comment
    You may think you know what a link exchange is, but I’m here to tell you, there is quite a difference in the type I’m talking about here. A “normal” link exchange is one where you place a bunch of cruddy banners or extra coding on your site. This will...

  4. Affiliate Programs

    Posted by +
    / April 15, 2009 / 1 Comment
    Affiliate programs (also known as referral programs or partnership programs) provide a flood of traffic to your site for next to nothing. When you implement an affiliate program on your site, you establish a ‘pay for performance’ relationship with those who sign up as your affiliate. The affiliate runs his...

  5. Blog Marketing

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    / April 10, 2009 / Leave a comment
    You don’t have a ‘blog’ yet?  What are you waiting for? Blogs (short for ‘weblogs’) aren’t just online diaries for teenagers. While it’s true that the youth market was the first to popularize this technology, more and more businesses have caught on to the value of blogs as dynamic content...

  6. Banner Advertising

    Posted by +
    / March 25, 2009 / 1 Comment
    Banner advertising fell into disfavor in the past few years due to overuse and poor performance. Text links replaced them as the preferred ad-linking method in most cases, and this still holds true today. However, banners aren’t totally dead… In fact, they’re alive and well on quite a few high-traffic...

  7. Generating the Buzz

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    / February 13, 2009 / Leave a comment
    If you’ve ever seen a movie preview, then you already know what Buzz Generation marketing is. This tactic uses anticipation build up to generate massive interest in your web site before it is “officially” available to the general public. The trick with this tactic is to tell everyone you can...

  8. Internet Marketing Terms

    Posted by +
    / January 7, 2009 / Leave a comment
    Welcome to the online world of Internet Marketing. Below you will find a few terms that you should make yourself familiar with before you even start the wonderful journey of Internet Marketing. I will continue to build upon this list and use it as a sort of glossary for other, more in-depth articles that are to come.