1. Business Codes – Creating A Moral Compass

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    We are our businesses. We live in transparent times where we have become more than just the person behind the counter, the voice on the phone, or the person sitting across the desk. Who we are is plastered all over Facebook and Twitter, Google+ and LinkedIn. Now, more than ever,...
  2. I Believe In Magic, Do you?

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    Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking about the magic you see in movies or even the illusions you see...
  3. Selling To Their Wants, Not To Your Own

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    As salespeople there are really only two ways that you can make your customer feel. The first is to make them feel as if all you want is their money; the second, is that you truly do want to help them. You see, the two really only have one difference...
  4. Implementing A Massive ROE Process

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    Lately, I’ve been writing about the importance of building relationships and going above and beyond in your customer service with your clients. The first rule of creating word-of-mouth is to give people something to talk about. By giving your customers something positive to talk about they are more inclined to...
  5. How To Run Your Dealerships By The Book, Taking Action

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    It’s 4:38 am as a sit in the Charlotte, NC airport with the smell of cinnamon and icing wafting towards me from Cinabon. I see people moving slowly while they groggily walk to their gates, cussing themselves for having to catch a flight so early, cutting their much needed sleep...
  6. The Golden Triangle Of Community Engagement

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    We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That’s all fine and good but let’s face it, you’re an auto dealership and there isn’t that much about you that’s all that...