TweetWelcome to the 3rd episode of Automotive Social Media – The podcast. In the episode I explore how you can harness the Law of Reciprocation to gain referrals, influence word of mouth and build powerful two way relationships with your customers. As in the other podcasts I leave out the why and get to the [...] Read more »
TweetOn October the 21st, Rob Hagen and myself did a webinar for Automotive News entitled “Automotive News Dealer Intelligence Webinar: 10 Ways Social Media Can Help Dealers Boost Their Reputations” This is the second tip, stay tuned for the others! Social media success lies in creating a strategy and sticking to it. Of course, creating [...] Read more »
TweetIf you want to gain market share in these turbulent times, you must first adopt a new way of thinking. The old way of thinking about marketing, your customers, selling cars, acquiring service and even financing has to go by the wayside or your dealership will shrivel up and die. I know those seem like [...] Read more »