In both parts 1 and 2 of the Three Ideals For Social Marketing Success, I mentioned that success in social media boils down to three things: The Development Of Relationships, The Creation Of High Touch, Emotion Based Connections, and Customer Enchantment (think customer service to the Nth degree). Want to know the secret behind creating [...] Read more »
Three Ideals For Social Marketing Success, Part 3
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An Open Letter To All Dealer Principals
Dear You, Yeah you. First of all, I’d like to say thank you for taking the time to read this letter, because it may will be a tough pill to swallow. In fact, if you are easy to anger, then it might be best if you didn’t read any further, I’ll never know who you [...] Read more »
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Connecting With Your Customers On Facebook – Automotive Social Media Video
This is video 1, in a series of videos, aimed at teaching the automotive sales person how to harness the power of automotive social media. In this video I will reveal a surefire way for salespeople to connect with and gain testimonials from their customers through the strategic use of Facebook and a not so [...] Read more »
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